"This is the finest blog I have seen for the kitchen industry. The designs unveiled on this site are so insanely new and innovative, you'll find them here before any publication can muster pen to paper. This is a site from a blogger with a true kitchen design obsession that will have you reading every column inch with pleasure and delight."

Jackie Daly, Managing Editor, KBB Magazine

Monday, 22 November 2010

Now you see me, now you don’t!

This “shape Shifting” kitchen from Florida Furniture proves yet again that designers are infatuated with hiding the biggest investment you will make in your new or refurbished home. 
Would you buy an Aston Martin and hide it in your garage?  No is the answer, instead you would happily drive it to nowhere just to enjoy the ride and you would take great satisfaction in the social acceptance it would give you....so what is the idea behind hiding your new expensive kitchen?
The Mogul believes that the kitchen is not only a functional space, it is part of the architecture, it shares your private space, the design may have been inspired by your personal tastes and therefore it can be seen as a reflection of self. 
It is therefore fitting that the very best kitchen designers will allow the kitchen to change; adapt to its surroundings, complementing both the architecture and the mood of its owner.  It’s like having a convertible Aston Martin...when the weather is good you may want to drive around with the top down!  Having a kitchen that caters for your every whim will give you pleasure, giving you a product that is great value for money.
Some of the “Shape Shifting” ideas are extreme but these forward thinking concepts will become softened and manipulated into mainstream designs for now and the future!
Keep up the good work!

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