"This is the finest blog I have seen for the kitchen industry. The designs unveiled on this site are so insanely new and innovative, you'll find them here before any publication can muster pen to paper. This is a site from a blogger with a true kitchen design obsession that will have you reading every column inch with pleasure and delight."

Jackie Daly, Managing Editor, KBB Magazine

Monday, 14 February 2011


Kitchens are becoming more delicate and feminine with a bashful charm making some models appear venerable and submissive.  There is a tendency for designers to conceal the kitchen within the surrounding walls making it invisible; the kitchen is being taught some manners and now only speaks when it is spoken to!
But silence and mystery can be very powerful.  Slender worktops, handless doors, transforming elements and appropriately placed appliances convey a smouldering persuasiveness that means you want to get to know the creation lurking within your home.  There is a desire to expose the beauty that the nasty designer has tried to hide and there is a need to lay your hands on the forbidden elements within the drawers!!
The exterior softness portrayed in many modern designs is only superficial and just like the modern woman, these new kitchens are articulate, able to do the job and in some instances radiate a powerful dominance!
The modern kitchen is now a genderless space with manufacturers now using marketing and styling techniques adopted from the motor industry to attract both male and female buyers.   What do they say SEX SELLS!
Happy Valentine’s Day from The Mogul!

1 comment:

  1. Kitchen clearance

    The information which you have given regarding the sex sells is very nice and also understanding. It will also help me as well as others for knowing the complete information regarding it. I am very much impressed by this.